Product Development

Product Development01

Maesa Group’s Product Development Department consists of experts in all categories of beauty including fragrance, color cosmetics, bath and body, hair care, skin care, and home fragrance. Our innovative product development specialists initiate every project with blue sky thinking and team brainstorms. They develop and implement new ideas that are tied to a specific need in the market, filling the white space while staying true to the core DNA of each client. The team builds brands from the bottom up working cross functionally with design and packaging to creatively develop brand identities, packaging, formulas, and unique SKU assortments. Maesa Group also specializes in the art of perfumery with olfactive training capabilities and juice development as well as conceptualizing and distributing color cosmetic products.