Reports to the Sr. Brand Manager of Marketing and Product Development.
This position is responsible for working alongside the Senior Manager to lead cross-functional teams to plan, develop and execute the product development of several color cosmetics brands.
This includes driving marketing strategies including brand identity, packaging, pricing, timelines, with a heavy emphasis on formula and shade development.
Market research and track industry trends to identify product development opportunities suitable for each unique account.
Drive the product development process by tracking all samples and submissions, evaluating product formula and textures, create shade lineups and shade matching at the labs as well as oversee and track all testing and regulatory.
Help create brand voice for new brands, write brand and product copy.
Work closely with the Sales team to manage relations and expectations of key accounts to maintain smooth flow of communication during the brand development process.
- Minimum of 3 to 5 years work experience in beauty/cosmetic branding and product marketing such as cosmetic and/or personal care development.
- Must have experience with an emphasis on product development, consumer insights, and a team-oriented work ethic.
- Thrive in an entrepreneurial, fast moving environment.
- Strong analytic, organizational and communication skills and the ability to work within a matrixed team both internally and externally.
- Ability to process Nielsen and/or NPD data.
- Ability to analyze retail sales.
- Experience working with nationwide brands in mass retailers, drug stores and/or grocery stores a plus; prestige cosmetics experience also welcomed.
- Assist with:
- Mood Boards for new concepts
- All new product development formula briefs
- All base and shade development/tracking with labs
- Conduct Innovation/Trend reports
- Generate Creative/Romance/Directions copy, including shade and product names
- Attend retailer presentations with Marketing/Sales team to sell in new concepts
- Work on production/batching at launch time